Atlas Grotesk Font

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A system of 5 largely extended font families that covers the demands of expressive typography. Initially designed as a grotesk typeface with the characteristics of the late 20ies, the concept was applied to a monospaced, a didone, a high contrast sans serif and a stencil design. Buku kuliah tauhid yusuf mansur pdf. Atlas Grotesk Kai Bernau, Susana Carvalho and Christian Schwartz, 2012 Published by Commercial Type in 2012, Atlas Grotesk is, according to the foundry, a 'clean and fresh sans-serif with relatively long ascenders but short descenders'.

Atlas was originally designed as a corporate typeface for Munich Re, one of the world’s largest reinsurance companies. This typeface deliberately avoided contemporary trends in corporate type design in favor of the clear, optimistic tone of Dutch Modernism. The client produces hundreds of publications, reports, and other documents each year. They required a new typeface capable of maintaining clarity in often complicated typographical situations with a suitably well-considered range of weights. The new typeface also had to be economic in setting, saving space over the previous corporate face and saving significant amounts of paper in the process.

Founded in 1991 in London, Dalton Maag Ltd provides typeface design, font engineering and font support services for corporate clients and branding agencies. The skills acquired creating corporate fonts for global clients is translated in building an exclusive font library. All Dalton Maag fonts are finely crafted and all fonts support approx 50 languages using the Latin alphabet with some expanded to include typographic additions as OpenType features. The font library is constantly expanded, either with new designs or additions to our current fonts.

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